Experience page 12

Long gone are the days in which generic products worked for everyone. Today’s consumers are looking for products with which they can save and which meet their specific needs.

Since it opened in December of 2015, Cross Border Xpress has come to revolutionize travel between Mexico and the United States, offering passengers a flexible, comfortable, safe, and, most of all, unique experience. Almost three years later, CBX continues improving to make this experience memorable, serving more than four million passengers to date.

When you live on the border, you become accustomed to the presence of gates in your daily life. Crossing from Tijuana to the United States and from the United States to Tijuana through San Ysidro or Otay is part of the daily routine for many people who reside in this binational region. The time and crossing relationship form part of that routine; where long lines of cars and pedestrians accompanied by the sound of motors, street vendors, and heat or cold make this crossing a unique experience that, even when accustomed to it, does not stop being loud, tiring, and often unbearable.