Last updated 8/23/2023
Otay-Tijuana Venture, L.L.C. (the “Company”), owner of the pedestrian cross-border bridge located across the border between the United States of America and Mexico, commercially known as the “Cross Border Xpress” (hereinafter, the “CBX”), whose address to receive notices in Mexico is Área de llegadas internacionales del Aeropuerto de Tijuana, Carretera al Aeropuerto S/N, Colonia Nueva Tijuana, Tijuana, Baja California, C.P. 22435, and to receive notices in the United States of America is 2745 Otay Pacific Drive Otay Mesa, CA 92154, enters into this privacy policy in compliance with sections 15 and 16 of the Federal Act of Protection of Personal Information in Possession of Individuals (Ley Federal de Protección de Datos Personales en Posesión de Particulares), and the privacy laws of the United States of America and the state of California, including the California Consumer Privacy Act (“CCPA”) (hereinafter, collectively referred to as the “Law”). The foregoing for the purposes of stating that Company is responsible for the use, treatment and protection of the personal information that you (hereinafter, the “Beneficiary”) provide in connection with the services to be rendered by Company to Beneficiary and, in connection therewith, hereby informs the Beneficiary of the following:
Contact Information for CBX:
For everything related to the use and protection of the Beneficiary’s personal information, the Beneficiary may email us at privacy@crossborderxpress.com. Beneficiary may also contact us via post in Mexico and the United States as noted above.
Consent to Facial Recognition Scan:
By using the CBX cross-border bridge, you consent to a scan of your face through our video analytics system (SAFR) to help analyze passenger flows, reduce passenger congestion and improve operations and security. Scans obtained through the SAFR are not connected to your personal information and only used for analytics purposes as described herein.
Minors:
Other than information required to complete a transaction and provided by an adult, parent, or guardian, CBX does not knowingly collect personal information from Beneficiaries who are children under the age of 18. If a child under 18 has provided us with personal information without parental or guardian consent, the parent or guardian may contact us by emailing us at privacy@crossborderxpress.com. We will remove the information and unsubscribe the child from any electronic marketing lists. We may ask children for explicit consent from their parents or guardians before we provide a product or service to them.
Collection of Personal Information:
To carry out the purposes described in this privacy policy, we will collect directly from you the following categories of personal information:
We inform the Beneficiary that we will integrate to the Beneficiary’s files the Beneficiary’s personal information collected during the registration process in our website and/or kiosks on the CBX premises, or at locations where we operate, which will include, full name, address, country of birth, phone, email, date of birth, tax ID number (in the event an invoice is required), address for tax purposes (in the event an invoice is required), and flight number(s), travel origin, travel destination and date of flight(s) that the Beneficiary takes from Tijuana International Airport, passport number and United States of America visa (if applicable).
As part of our operating system, we will process the following data, without saving or keeping them in our data base or files beyond the time reasonably necessary to process the Beneficiary’s transaction: (i) credit card number, (ii) its date of expiration and (iii) credit card security code.
In addition, we will indirectly collect information from you, including internet or other similar network activity information obtained from your use of this site. This site uses cookies and/or web beacons to obtain information about the Beneficiary’s web browser and pages the Beneficiary views on the Beneficiary’s computer. These cookies are managed by Company and other providers to inform, optimize, and publish ads based on the Beneficiary’s prior visits to this website. The techniques that we use for the collection of data do not include use of the Beneficiary’s name, email address, mail address or phone number. The Beneficiary may choose to deactivate cookies through the Beneficiary’s web browser.
Purposes for which we will use the Beneficiary’s personal information:
The personal information of the Beneficiary will be used for the following primary business purposes, which are necessary to render the services that we will provide the Beneficiary in connection with the use of the CBX Bridge:
The Beneficiary’s personal information may also be used for the following secondary purposes:
If the Beneficiary does not want the Beneficiary’s personal information be used for the above-mentioned secondary purposes, the Beneficiary may opt out by sending an email to privacy@crossborderxpress.com, specifying for which of the secondary purpose(s) the Beneficiary does not want the Beneficiary’s personal information be used for. Declining to have the Beneficiary’s personal information used for any of these secondary purposes will not prevent us from offering the Beneficiary the other services, and the Beneficiary will have a period of five (5) business days from the date the Beneficiary acquired the services of CBX to state the Beneficiary’s refusal.
Transfer of the Beneficiary’s personal information:
We may disclose personal information that we collect, or you provide as described in this policy:
The Beneficiary’s personal information may also be transferred:
The Beneficiary’s personal information may be transferred to the following legal or natural persons, in which event we will not require the Beneficiary’s consent to make such a transfer:
Retention Period:
CBX will retain information as follows: We will retain information about you for so long as we have a legal or business purpose for it or a legal requirement to maintain it. Once we no longer have a legal or business purpose for the information and no legal requirement to maintain the information, we will promptly purge the information.
Security measures to protect the Beneficiary’s personal information:
The Beneficiary’s personal information will be kept under strict confidentiality. To reasonably prevent the unauthorized use, treatment and disclosure of the Beneficiary’s personal information, we have implemented physical, technical, and administrative measures in accordance with applicable laws. In particular, we have a leader on privacy matters and a privacy officer, a privacy policy, training courses for our employees, restricted access to personal information only to authorized users, an inventory of personal information (duly classified by category of information) and of the systems of use, risk analysis and contractual provisions. Further, we inform the Beneficiary that the Beneficiary’s personal information have been, and will be, collected and handled by Company pursuant to the provisions of the Law at all times.
Sales and “Sharing” of Personal Data:
We use cookies and similar tracking technologies that enable certain services, for example advertising networks, analytics services, or other third-party businesses to collect and disclose your personal information related to your internet activity directly from your browser or device when you interact with CBX services or otherwise engage with us online. To opt out of these “sales” or “sharing” of personal information (as defined under the CCPA and other applicable US state privacy laws), please:
We do not have actual knowledge that we sell personal information of minors under 16 years of age. We do not sell or share sensitive personal information and we do not disclose sensitive personal information to infer characteristics as defined under the CCPA. CBX’s use of sensitive personal information is consistent with the permissible purposes under the CCPA.
Rights under the Law:In accordance with applicable law, the Beneficiary may have the right to (i) know what personal information of the Beneficiary we have, for what purposes it is used, and when we use such information, and the conditions of such use (Access), as well as to know the specific pieces of information collected; (ii) request correction of the Beneficiary’s personal information in the event that it is out of date, inaccurate, or incomplete (Rectification); (iii) request that we delete the Beneficiary’s personal information from our files or data bases, including when it is deemed that such personal information is not being used in accordance with the term of applicable laws (Cancelation), (iv) opt-out of the “sale” or “sharing” of personal information for purposes of cross-context behavioral advertising; and (v) to object to the use of the Beneficiary’s personal information for specific purposes to the extent that the failure to use the Beneficiary’s personal information does not affect our (or the relevant service provider’s) ability to provide the services the Beneficiary has hired (Opposition).
In addition, the Beneficiary has the right to revoke at any time the consent the Beneficiary has previously given on how to use the Beneficiary’s personal information, unless such revocation is contrary to the terms of applicable laws, in which event we will inform the Beneficiary of that in our response to the Beneficiary’s request to revoke the Beneficiary’s consent.
If the Beneficiary would like to exercise any of these rights, or if the Beneficiary wants to know the procedures, requirements and periods to exercise the foregoing rights, as well as the right to revoke the Beneficiary’s consent, please contact Company in one of the following ways:
We may need to validate your request. In order to validate your request, we may ask you for the following information: your name, email address, or travel booking information. Only you or an authorized agent may make a request related to your personal information. To designate an authorized agent to make a request on your behalf, please provide us with a power of attorney or other legally binding written document signed by you and identifying your agent. We may also verify the identity of your designated agent.
We will use the information you provide to verify your request against the records we maintain. We will not use the information you provide to verify your request for any other purpose. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
You may have the option to appeal a denial of your request. To do so, please email us at privacy@crossborderxpress.com.
We will not discriminate against you for exercising any of your rights under the Law.
We will work at all times to ensure the protection of the Beneficiary’s personal information in compliance with any applicable laws. The Federal Institute of Access to the Information and Protection of Data (Instituto Federal de Acceso a la Información y Protección de Datos) is the governmental entity responsible for disseminating awareness of the privacy rights within Company, promoting the exercise of such privacy rights, supervising the compliance of the provisions set forth in the Federal Act of Protection of Personal Information in Possession of Individuals (Ley Federal de Protección de Datos Personales en Posesión de Particulares).
Privacy policy changes:
Company may amend and/or update this privacy policy, and we will inform the Beneficiary of any amendment or update on our website www.crossborderxpress.com by posting the date of such amendment or update near the link to this Privacy Policy.
Consent:
In such cases as required pursuant to the provisions of the Law, prior to collecting the Beneficiary’s financial, proprietary or sensitive information, we will request the Beneficiary’s express written (or electronic) consent to this Privacy Policy. By accessing Company’s sales’ system and hiring our services, the Beneficiary is granting the required consent.
CBX, CROSS BORDER EXPRESS, THE TIJUANA AIRPORT TERMINAL—IN SAN DIEGO, CBXPRESS and CBX CROSS BORDER XPRESS THE SAN DIEGO-TIJUANA AIRPORT CONNECTION are service marks or registered service marks of Otay-Tijuana Venture, L.L.C. Any third party trademarks referenced are the properties of their respective owners.
CBX, CROSS BORDER EXPRESS, THE TIJUANA AIRPORT TERMINAL—IN SAN DIEGO, CBXPRESS and CBX CROSS BORDER XPRESS THE SAN DIEGO-TIJUANA AIRPORT CONNECTION are service marks or registered service marks of Otay-Tijuana Venture, L.L.C. Any third party trademarks referenced are the properties of their respective owners.